My role in creative strategy goes beyond innovation; it’s about building systems where insight, creativity, and technology work together. I combine data-driven thinking, social trends, and cultural intelligence to design ideas that resonate. By integrating AI and emerging tools into the creative process, I help teams craft strategies that adapt in real time and drive measurable business impact.

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Navigating the ever-evolving social media landscape, I excel at creating captivating content that taps into the latest trends and cultural nuances. My focus on understanding social trends ensures each post contributes to each brand's digital footprint. From creative strategy to content creation, my individual efforts amplify brand presence in the digital realm.

EXPLORE PROJECTS

As a Creative Director (art + copy), I go beyond crafting and curating compelling stories—I oversee, manage, and mentor dynamic teams of creators to bring visions to life. From conceptualization to execution, I serve a seamless blend of art and copy, in both English and Spanish creating narratives that resonate and inspire to take action.

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In the realm of influencer campaigns, my approach involves meticulous campaign management from talent selection to creative production. With a finger on the pulse of social trends, I align influencer collaborations seamlessly with brand narratives, driving impactful campaigns that resonate and deliver measurable results.

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As a multidisciplinary digital marketer, I craft end-to-end strategies that convert—integrating creative storytelling with data-driven performance across every stage of the funnel. My work spans email marketing, paid social campaigns, SEO, website design and development, and user experience optimization.

I specialize in building digital ecosystems that not only attract attention but guide audiences through intentional customer journeys. This includes designing high-converting landing pages, writing emotionally resonant copy, and developing automated email flows tailored to each audience segment. My campaigns are rooted in user psychology, behavioral data, and brand alignment—ensuring every touchpoint is optimized for both engagement and conversion.

From Meta Ads to Google Search, I’ve managed paid media budgets that deliver results, leveraging real-time analytics to iterate, test, and refine. I also lead the design and UX of websites—from wireframes to launch—ensuring the experience is intuitive, mobile-friendly, and aligned with the brand’s tone and goals.

Whether launching a fashion line, wellness retreat, scaling an e-commerce platform, or nurturing a community through content and CRM, I bring strategy, creativity, and performance into every campaign.

EXPLORE WORK

My skills go beyond creative direction, content creation, strategic planning, team management, and collaborations that transcend boundaries. Proficient in tools like Adobe Creative Suite and experienced in diverse creative roles, I bring a holistic approach to every project. Through a mindful balance of creativity, data analysis, and technology integration, I contribute to impactful brand experiences that align with organizational goals and audience expectations.

THE MINDFUL STUDIO • MINDFULLYSAM