06.
CA Lottery’s Moments of Play
CREATIVE APPROACH: MOMENTS OF PLAY
In this ongoing partnership with CA Lottery, California-based Influencers shared how they incorporated moments of fun into their days with their popular Scratchers! From lucky dances, to delightful surprises, macro and micro influencers shared the joy of play in a campaign that inspired people to play, and give the gift of play, responsibly.
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THE NUMBERS
14 CREATORS • 87 POSTS • 75M+ IMPRESSIONS • 450K+ ENGAGEMENTS
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WATCH ON TIKTOK