02.
Delta ‘Faces Of Travel’
CREATIVE APPROACH: FACES OF TRAVEL
For years, Delta Airlines has made constant efforts to support diversity in travel. This campaign was all about increasing representation of diversity in the travel scene with the help of Delta and multicultural Creators on TikTok, to inspire BIPOC travelers to take flight in a more accessible and inclusive way.
This project was not only a creative endeavor but also a meaningful step toward making travel more inclusive and accessible for everyone, and I am proud to have been part of the team that contributed to this mission.
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CREATIVE IDEA: DIVERSITY THROUGH THE LENSE
Creators went on a mission to select highlight a city in the US which felt inclusive of diversity through the lens of their communities. We wanted to dive deeper into their POV of what it was like to be a multicultural traveler and why representation mattered to them. Content was not only meant to show their unique experiences in these places, as they visited their favorite restaurants, shops, etc - but it served as inspiration for other members of diverse communities to go out and explore with Delta.
THE RESULTS
In my role, I was responsible for developing the creative strategy for this campaign and working closely with the TikTok creators to bring their content ideas to life. This involved brainstorming and conceptualizing how each creator could best convey their experiences while emphasizing the importance of representation in travel.
Throughout the project, I collaborated closely with the selected creators to ensure that their content aligned with the campaign's objectives. It was a collaborative effort that involved creative discussions, content planning, and the execution of the creators' ideas to create inspirational and impactful travel content.
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